In 1996, the then-managing editor of Wired magazine, Peter Leyden, predicted that technology and globalization would redo and revitalize the struggling economy. That putting the two pieces together would result in some magical transformation he refers to as the “long boom.” Critics thought Leyden was crazy at a time when e-mail and the Internet were still fairly new. The ramifications of global technology still hadn’t been realized yet. Except by Leyden. Read further >

It truly is the best and worst of times for video professionals and their clients, depending on where you are positioned for the ongoing media revolution. I visited with two studio leaders this past month, one at a small independent studio and one at a large internal facility in a Fortune 500 company. If you have any plans for creating rich media, you should know what they’re experiencing and how it may impact your impending projects. Read further >

No matter how seasoned a creative media pro you may be, it’s inevitable you’ll run up against an occasional brick wall where you need to troubleshoot a design or audio/video issue, learn a new software and/or hardware tool, or just get some advice. Knowing where to find the answer is critical. Read further >

Shakespeare’s Hamlet famously advises the players to “Fit the action to the word and the word to the action.” The same holds true with business communications where fitting the medium to the message is key. Given the choices of live presentations, print, web/email, audio and multimedia and video (with video recently becoming cheap and accessible), more and more companies are opting to roll cameras. Read further >

Last month I laid out a brief history of rich media, and the pattern there was one of increased capability, speed and accessibility. While computer costs have come down dramatically, the professional software has always been pricey. The same can be said for the evolution of print design where pro results don’t come cheap. Read further >

Tax, legal and regulatory professionals traditionally have interacted with text assets: books provide text and professionals submit text searches to search engines for answers to their questions. Video and audio assets, however, can supplement or even replace text assets. There are several audios and videos relevant to tax, legal and regulatory professionals both from Wolters Kluwer and the Web, both for free and for a fee. Video and audio provide many types of value. They can provide deeper insight into legislative history. They can provide updates to text content. They can convey mood and nuances that are not easily communicated in text. Consider the following examples: Read further >