Using Game Technologies to Make Us Happier – And Healthier?

Cathy Betz
Written by Cathy Betz
on November 25, 2011

The term gift can refer to the transfer of anything that makes another person happier – or, as the case may be, healthier. In the spirit of the holiday gift-giving season, I was interested to hear that pharmaceutical company Boehringer Ingelheim (BI) is developing an online pharmaceutical game along the lines of Facebook’s Farmville, Castleville, Fishville, and YoVille. Read further >

Frankfurt Book Fair: “C” Like Convergence

Burkhardt Vitt
Written by Burkhardt Vitt
on October 14, 2011

Last year the iPad dominated most of the discussions at the Frankfurt Book Fair. This year it’s about platforms – two years ago it was all about eBooks. Attending a discussion on apps, enhanced eBooks, pricing and content strategy, representing an eBook manufacturer, the CEO of an eBook-platform and two publishers, the most frequent term I heard was “convergence.” Read further >

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