The term gift can refer to the transfer of anything that makes another person happier – or, as the case may be, healthier. In the spirit of the holiday gift-giving season, I was interested to hear that pharmaceutical company Boehringer Ingelheim (BI) is developing an online pharmaceutical game along the lines of Facebook’s Farmville, Castleville, Fishville, and YoVille. Read further >

Last year the iPad dominated most of the discussions at the Frankfurt Book Fair. This year it’s about platforms – two years ago it was all about eBooks. Attending a discussion on apps, enhanced eBooks, pricing and content strategy, representing an eBook manufacturer, the CEO of an eBook-platform and two publishers, the most frequent term I heard was “convergence.” Read further >