In one of his last posts, my dear colleague John Barker was giving his thoughts on hybrid content-software products. I’d like to add a new aspect to that story.
A couple of years ago, large IT companies offering infrastructure services for their customers, faced the challenge that the delivery of technology alone was no longer enough to make a customer happy. One technology was very similar to another and therefore the cost aspect became more and more prominent, which of course vendors did not like at all. So they were looking for new assets they could offer. The idea of additional services is obvious and so they approached companies like publishing houses saying: “Hey, look, we’ve got the technical access to the internal systems of our customers, let’s use this as an additional distribution channel for content products.” For many reasons, this simple approach did not work on a large scale.
But more recently, software companies approach publishing houses and information providers for different reasons.
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