Evolving Customer Preferences and Methods for Communicating Content Visually
Content produced for research products for professionals has traditionally been heavy on plain text, such as an explanation of the reasoning behind a legal concept or how a particular tax is applied. Beyond the use of a few tables (perhaps more than a few in the area of tax and accounting), little of this content could be described as “visual.” The idea of presenting content in a more visual style has traditionally been limited to graphic design that might make the text more readable (e.g., margins, bullet lists, asides). However, the concept of visual learning suggests the use of more visual-oriented alternatives can more effectively communicate content to customers. Read further >
