Manager of Creative Services,
Wolters Kluwer Tax & Accounting
As Sr. Marketing Manager for Wolters Kluwer Tax and Accounting's Creative Services Group, Craig Koller works with the teams that generate print, video, online, and product branding content. He joined CCH in 1995 as a multimedia developer and has since been involved in marketing and development initiatives across the software, research, and corporate event spectrum.
Craig received his BFA from the California Institute of the Arts, and his MBA from Pepperdine University. Beyond his interests in technology and marketing, Craig is a musician and actor who takes part in projects around the Los Angeles area.
It truly is the best and worst of times for video professionals and their clients, depending on where you are positioned for the ongoing media revolution. I visited with two studio leaders this past month, one at a small independent studio and one at a large internal facility in a Fortune 500 company. If you have any plans for creating rich media, you should know what they’re experiencing and how it may impact your impending projects. Read further >
Whenever businesses decide to launch a “big production” – a corporate video, a live event, a major campaign, etc. – it’s easy to get caught up in the logistics and details and lose sight of the fundamental goal, the purpose for making this production in the first place. Whether you want to “make a splash” or “get your name out there” or “put it to the competition,” there’s just too much money and too many resources involved to not ask the two key questions: Read further >
A week ago I chanced upon a feature animation producer on one of the last planes out of Boston for the day. His recently released film had succeeded beyond the studio’s expectations, he’d finished all his media and marketing duties, and with glowing reviews and stellar box office in his wake, he was headed off to a tropical island to celebrate. At the risk of sounding cryptic, I can’t reveal his name or the movie, but we discussed some things that applied to my much humbler corporate video world that I’d like to share. Read further >
No matter how seasoned a creative media pro you may be, it’s inevitable you’ll run up against an occasional brick wall where you need to troubleshoot a design or audio/video issue, learn a new software and/or hardware tool, or just get some advice. Knowing where to find the answer is critical. Read further >
Shakespeare’s Hamlet famously advises the players to “Fit the action to the word and the word to the action.” The same holds true with business communications where fitting the medium to the message is key. Given the choices of live presentations, print, web/email, audio and multimedia and video (with video recently becoming cheap and accessible), more and more companies are opting to roll cameras. Read further >
Last month I laid out a brief history of rich media, and the pattern there was one of increased capability, speed and accessibility. While computer costs have come down dramatically, the professional software has always been pricey. The same can be said for the evolution of print design where pro results don’t come cheap. Read further >
Rich media or multimedia is a recent phenomenon in the digital sense, but its roots stem back to the ancient campfires where our ancestors used sound and visual elements to share information, ideas and stories. In the past 25 years I’ve witnessed some major developments and advances I’d like to share. Read further >
