Last week, more than 300 experts and executives from German publishing houses met in Berlin near the famous Brandenburg Gate in order to talk about the current situation and the challenges within the publishing industry in Germany.
The conference widened the scope this year and invited quite a number of speakers from the US, Canada and the UK, which was very fruitful for the discussions going on.
I think that three different areas were in the center of the presentations and workshops:
- The general transformation process of publishing houses with regard to the rapidly changing user behavior and the user expectations (“Digital natives”)
- The transformation process from a (print) product centric view to a content centric view and the accompanying challenges around metadata and content enrichment, context and discoverability of content
- The rapid growth of mobile applications, mainly in the area of tablet PCs, but also around smartphones